Survey: 80% to spend same or more this holiday season

11/21/2012 | Progressive Grocer

In a survey, nearly 80% of shoppers said they will spend the same amount as last year or more over the holiday season, which includes Thanksgiving and Christmas. "Shoppers are realistic. They may have bigger expenses, may have less income, but they want the holiday season to be special," said John Ross, president of Inmar Analytics, which conducted the survey of 500 shoppers. While Black Friday and Cyber Monday have not been major shopping days for grocery retailers in the past, 61% of those surveyed said they would be interested if grocery stores offered deals on those days.

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