Water category flows in new directions

11/21/2012 | DairyFoods.com

Companies selling bottled water are pushing the category in new directions, such as GoodBelly, which sells water with probiotics, and Dasani's recent launch of its Dasani Drops water enhancer. Functional and enhanced drinks continue to gain popularity with consumers who "realize there's more to drinking plain water than just hydration," said Michael Salaman, CEO and founder of Skinny Nutritional Corp.

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