What your Thanksgiving menu and social media should have in common

11/21/2012 | SmartBrief/SmartBlog on Social Media

A good Thanksgiving menu takes into consideration guests' expectations and preferences -- and a good social media marketing strategy similarly depends upon an understanding of what makes your fans tick, writes Mike Lieberman. "Knowing your target or knowing your guests helps you decide what to make for dinner or how to engage them with your marketing," he writes.

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