4A's CEO: Ad community needs to fight against potential tax changes

Eliminating or reducing the tax deduction for business' advertising costs would put nearly 2 million jobs at risk and would be "contrary to more than 100 years of business history," writes Nancy Hill, CEO of the 4A's. "Despite grassroots outreach, strong data and history itself, some lawmakers insist on pursuing a faulty path in a quest for tax revenues. That's why we need even more members of the advertising community -- agencies, clients, publishers, broadcasters -- to get involved," Hill writes.

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