B&H Photo Video focuses on mobile to enhance shopping experience

11/21/2013 | MobileCommerceDaily.com

New York photo and video equipment store B&H Photo Video is introducing a new mobile-focused website and two new applications for the holiday season in an effort to provide first-rate shopping and boost sales. "We are trying to give our customers a great shopping experience that meets the quality of the other platforms/channels. That being said, we do expect sales to go up as well," said Eli Weiss, B&H's director of mobile commerce.

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