Foursquare's home-screen ads offer another avenue for brands

Foursquare is opening up its home screen to advertisers, offering another ad route to brands that don't have a retail space where users can check in. MasterCard is the first to use the unit, with a one-month campaign ending in late December that directs users to restaurants that accept the card. "We think [Foursquare] is pretty powerful even if the audience is smaller than some of the other social networks," said JR Badian, MasterCard's vice president of digital marketing.

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