Gatorade updates website with focus on teen athletes

11/21/2013 | MediaPost Communications

In an effort to connect with teenage athletes, Gatorade has added several new features to its website that appeal to the age group and highlight spokesman Cam Newton. "The Science of G" is a virtual guide to how Gatorade helps Newton play football. An animated comics feature, called "Freaks," narrates how Newton and J.J. Watt, another company spokesman, became stars.

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