General Mills positioned for 2014 growth

11/21/2013 | · (France)

General Mills is positioned for growth in its retail segment for fiscal 2014, according to Donal Mulligan, executive vice president and CFO. Its $9 billion ready-to-eat cereal segment has gained 1 point of market share since 2008 thanks to several innovations including Nature Valley Protein Granola. The yogurt category also is poised for continued growth with the introduction this summer of Yoplait Greek blended yogurt, and the company's snack business has gained 10 points of market share in five years.

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