Jeep is implementing an expandable mobile advertising unit designed to foster user engagement. The Rising Star Pull Down unit from the IAB allows viewers to swipe a pencil banner ad to open a full-page display. The full-page ad can be manipulated to provide a 360-degree view of the 2014 Jeep Cherokee and includes links to a dedicated mobile website.
Jeep deploys expandable ad unit to boost 2014 Cherokee
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