Kraft remains confident in five-point strategy

11/21/2013 | (free registration)

Kraft reported it has gained market share in more than 50% of its business up from 34% in 2011, reaffirming that its five-point strategy -- marketing, innovation, "good-better-best price value ladders," low-cost manufacturing and reinvesting 50% of cost savings into brand building -- is working. "We remain confident that our disciplined approach to growing our brands and driving cost savings will enable us to continue delivering the consistent returns our shareholders expect," said CEO W. Anthony Vernon.

View Full Article in: (free registration)

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX