The little-known network that drives a big slice of social commerce

11/21/2013 | VentureBeat

Facebook remains the world's top social-commerce hub, but the second-most-active site is a network most people have probably never heard of. Polyvore, a Pinterest clone that focuses on products that are available to buy, accounts for 20% of social-commerce traffic -- about a third as much as Facebook -- although Polyvore users typically spend more than four times as much on their purchases compared with Facebook users, John Koetsier writes.

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