Millennials gear up for Black Friday, including e-commerce

11/21/2013 | Adweek

About a quarter of millennials plan to shop on Black Friday, and one-third will consult the Internet and catalogs for ideas, according to research by DDB Worldwide. Nearly three-quarters of millennials said they would be open to looking for bargains via such sites as Groupon and LivingSocial while shopping for gifts.

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