Self-serve Twitter tool allows for TV-show audience targeting

Twitter has unveiled a "TV conversation targeting" tool that allows U.S. and U.K. marketers to send ads to users who are talking about a particular show. The tool will be available as a self-serve ad unit, meaning smaller advertisers can target a show's audience without having to buy traditional TV ads. The move "reflects a subtle shift in positioning away from the symbiotic relationship with networks that Twitter has been nurturing," Cotton Delo writes.

View Full Article in:

Advertising Age (free access for SmartBrief readers) · Bloomberg

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
Multiple Locations, SL_Multiple Locations