Study: Majority of travelers looking for hotels online

11/21/2013 | HotelsMag.com (free registration)

Hotel and accommodation information is sought out by 55% of travelers who book their travel plans online, according to a new study from Expedia Media Solutions. The study also found that online travel spending is up 8% year-over-year and that 45% of returning travelers post about their trip on social media and write reviews about where they stayed. "[T]he research and booking process of today's traveler looks like an ongoing and multi-directional flight map, with each stop providing an opportunity for brands to reach and engage with travelers," said Expedia's Noah Tratt.

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