Teen athletes are the focus of revamped Gatorade website

11/21/2013 | MediaPost Communications

In an effort to connect with teenage athletes, Gatorade has revamped its website with several new features that appeal to the age group and highlight its spokespeople Cam Newton and J.J. Watt. An interactive feature, "The Science of G," is a virtual guide to what happens to Newton's body while playing football and how Gatorade fuels it. An animated comics feature, "Freaks," has narration on how both Newton and Watt became star athletes.

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