Coca-Cola sets ambitious agenda

11/22/2009 | Advertising Age (tiered subscription model)

At its first 2020Vision meeting since 1998, Coca-Cola CEO Muhtar Kent said the company will more than double revenue to $200 billion by 2020, from $95 billion in 2008. Marketing executives at the meeting spoke of reaching multicultural consumers, mastering a fragmented media market and maintaining a local appeal to consumers around the world.

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