Listening to the Web

11/22/2009 | Wall Street Journal, The

Increasingly, marketers are using search technology to mine the Web for mentions of their own brands on social-media networks and other sites where commentators congregate. IBM recently used insights gleaned from such a strategy in a new campaign for Lotus.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY