Coke, Simon to promote retail centers with check-in campaign

11/22/2010 | MarketingVOX

Coca-Cola and Simon Property Group are launching a location-based campaign in 10 Simon-owned shopping centers across the U.S. for Black Friday. Rewards range from American Express gift cards and Coke-branded merchandise for a total of $100,000 in rewards. The campaign is one of a growing number of examples in which shopping centers are promoting their stores to shoppers this year.

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