CRM: It's not just the software

11/22/2010 | Grow Smart Biz

References to "CRM software" are so common that it's easy to forget that the letters actually stand for something high-touch, rather than high-tech, Rieva Lesonsky writes. Lesonsky reminds business owners that good customer relationship management is personal, face-to-face and maybe even a little old-fashioned.

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