Major sports leagues win back sponsors

11/22/2010 | MediaPost Communications

Sponsorship income this year for Major League Baseball, the NBA, NFL and NHL is up 7.6% to $2.28 billion, according to the IEG Sponsorship Report. The NHL, with a 9.4% increase in sponsorships to $327 million, is likely to post the biggest gain, while the NFL, which boosted its revenue 7%, is the biggest earner, with $870 million.

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