Consumer package goods manufacturers led display advertisers on Amazon's home page, according to a Macquarie Group report for the second half of the fourth quarter. CPGs accounted for 28% of ads, followed by the media sector with 23% and financial services with 10% as the top verticals. The firm says it expects Amazon to become a bigger player in the display ad space. Meanwhile, MSN's position in the display ad market improved, while YouTube maintained a strong position and Yahoo! and AOL declined, the Macquarie Group finds.
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