Create e-mails that don't offend or ignore customers

11/22/2011 | CustomerThink

E-mail marketers should get right to the call to action, suggests John Leavy. Keeping the conversation strictly focused on the buyer's needs and sending multiple followup e-mails is the best way to nurture every last lead. Paying strict attention to the campaign's conversion stream and not asking for too much information up front can help massage the e-mail campaign to maximum efficiency, he writes.

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