Anheuser-Busch retailer program aims to boost beer sales

11/22/2013 | Convenience Store News

After finding that balancing craft and premium beer helped more than 90% of retailers grow in the category, Anheuser-Busch is looking to expand the category even more in 2014 through a retail-focused strategy, the Your Balanced Portfolio Approach. "The idea is to grow the entire category leveraging a customized balanced portfolio approach," said CJ Watson, Anheuser-Busch's vice president of category leadership.

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