Bolthouse Farms taps Instagram to engage mobile users

11/22/2013 | Mobile Marketer

Bolthouse Farms is inviting mobile users to engage with its juices by using their phones to snap a photo of a Bolthouse bottle and post it on Instagram. The reward is a coupon. "We knew that we wanted to have our target consumer engaging with the brand, but they are typically not the type of customers that would do a lot for couponing and promotions. So, we wanted to figure out a way that would allow them to engage with the brand that was lower friction," said Amir Haque, partner at Tiny Rebellion, which worked on the campaign.

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