Coach's revamped NYC flagship to double as innovation lab

11/22/2013 | Women's Wear Daily (free content)

Coach has unveiled its renovated Fifth Avenue flagship after nearly three months of construction that gave the 3,720-square-foot store a more luxurious feel and a lab for future store innovation. "[The store] speaks to the larger brand transformation effort, which is to take those things in our DNA and bring them forward. We're taking the essence of the brand and thinking of it in a more modern, elevated way for this first lab," said Francine Della Badia, president of North American retail for Coach.

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