How to reach local bloggers and join their conversations

11/22/2013 | Entrepreneur online

For companies large and small, working with local bloggers can be a crucial way to reach more networks and add customers, Ekaterina Walter writes. Start by researching bloggers connected to your field and becoming familiar with their work. Host offline events for online communities to meet in person, and use hashtags on social media posts that help your content appear alongside topics being discussed by communities you want to reach, she writes.

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