How a startup got the Web interested in girls' engineering toys

11/22/2013 | Washington Post (tiered subscription model), The

When Stanford University engineer Debbie Sterling launched Goldieblox, a startup to build toys that get girls interested in engineering, her initial marketing strategy was to create a viral video. She aimed to show girls building a Rube Goldberg machine from toys and hired talent behind a similar video from OK Go to construct the machine. She used contacts at video-sharing website Upworthy to promote the ad, which earned 6 million views on YouTube and made Goldieblox toys among Amazon's top sellers.

View Full Article in:

Washington Post (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO