Kmart earns fans, foes and YouTube views with "Jingle Bells" ad

11/22/2013 | Los Angeles Times (tiered subscription model)

Kmart has ginned up controversy, along with 7 million YouTube views, for a holiday advertisement for Joe Boxer shorts. The slightly risque video, "Show Your Joe," features a lineup of men decked in boxers shaking to the tune of "Jingle Bells." The video has spurred advocacy group One Million Moms to launch a social media campaign to have the ad pulled. However, the tongue-in-cheek video also has earned praise from Twitter users and more than 33,000 thumbs-up clicks on YouTube.

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