Business-to-business buyers are using the same research tactics to make purchasing situations that consumers do, relying heavily on word-of-mouth recommendations, third-party review websites and social media including Facebook, LinkedIn and Twitter, according to a report from Wakefield Research. The study found 30% of business customers would pay a premium for improved service.
Study: B2B customers resemble B2C counterparts
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.