Study: B2B customers resemble B2C counterparts

11/22/2013 | DestinationCRM.com

Business-to-business buyers are using the same research tactics to make purchasing situations that consumers do, relying heavily on word-of-mouth recommendations, third-party review websites and social media including Facebook, LinkedIn and Twitter, according to a report from Wakefield Research. The study found 30% of business customers would pay a premium for improved service.

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