Why fixing problems isn't the same as innovation

11/22/2013 | Innovate on Purpose

Some leaders have a tendency to rush from one problem to the next, fixing issues as they arise without really taking the time to think about how to improve the status quo, writes Jeffrey Phillips. These "firefighters" may provide a useful service, but they aren't necessarily good at innovation. That's because the best innovators "understand and bring to market solutions that may disrupt the market paradigms rather than repair existing processes or products," he writes.

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