Divas of racing to hawk Hostess baked goods

11/23/2005 | Brandweek

Interstate Bakeries will sponsor three top female race car drivers who in turn will promote Twinkies and other Hostess snack cakes. The campaign dubs Danica Patrick (IRL), Leilani Munter (NASCAR) and Melanie Troxel (NHRA) as "Hostess Race Divas."

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