Macy's Parade launching pad for marketers

11/23/2005 | NYTimes.com

It's no coincidence that Chicken Little, Scooby-Doo and JoJo will be floating through New York City as part of this year's Macy's Thanksgiving Day Parade. These beloved children's characters all have a product to push, and the parade, with some 50 million TV viewers and 2.5 million live watchers, makes for an attractive sales launch.

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