Macy's Parade launching pad for marketers

11/23/2005 |

It's no coincidence that Chicken Little, Scooby-Doo and JoJo will be floating through New York City as part of this year's Macy's Thanksgiving Day Parade. These beloved children's characters all have a product to push, and the parade, with some 50 million TV viewers and 2.5 million live watchers, makes for an attractive sales launch.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO