Bing still growing after six months of ads

11/23/2009 | Advertising Age (tiered subscription model)

Microsoft's 9.9% share of the search market in October, via six-month-old Bing, was a record, and Bing's higher click-through rates helped the company draw some local search ads away from Google. This article questions whether Bing can sustain its growth after the end of its $100 million online and TV ad push.

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Advertising Age (tiered subscription model)

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