Brian Williams's comic flair translates to ratings

11/23/2009 | Los Angeles Times (tiered subscription model)

NBC "Nightly News" anchor Brian Williams has been increasingly trading his stoic newsman persona for comic ventures including cameos on the sit-com "30 Rock" and a "Saturday Night Live" hosting gig. His ratings, up 3% from last year, appear to indicate it's working. "People see Brian now as a destination," says executive producer Bob Epstein.

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