A successful company culture is what makes an organization the kind of place employees want to work and be productive, says Richard Brown, director of Georgetown University Press. He writes: "What has become clear to me is that creating a meaningful workplace should not be a third principle -- It shouldn't even be a first principle. Culture is much bigger than that. Principles can bend or buckle under the strain of a tight budget, but culture is the air we breathe. And without air, nothing else is going to happen."
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