Innovation isn't everything

11/23/2009 | Harvard Business Review online

Most entrepreneurs rely less on flashes of creative genius than on scrappiness and hard work, writes Daniel Isenberg. In fact, he adds, our current focus on innovation could even be counterproductive: Too many potential entrepreneurs sit around waiting for lightning to strike instead of simply getting started. "You don't need to have a Ph.D., a team of engineers, a wall of patents, or even the proverbial garage," he writes. "More often than not you need that little twist on an existing idea, the tweak of the business model ... or even just the ability to put together and lead a fantastic team."

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