Make your social presence a team effort

11/23/2009 |

Social media is typically a "solo sport" and, since companies operate in teams, it's no surprise that many firms are having a hard time adopting the technology, Chris Brogan writes. "We're building a cluster of solo players out there on the field when what is necessary is a team methodology with all kinds of touchpoints, system connectors, and deeper communications/strategy channels," he writes.

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