Mattel eyes advertisers with Web design

11/23/2010 | ClickZ

Mattel Digital Network is reaping the benefits after redesigning its websites in cooperation with digital ad agency Huge. The bottom-up approach allowed Mattel to make its sites including HotWheels.com and Barbie.com more advertiser-friendly. The agency's monetization division configures customers' back-end Web design to allow better integration with advertisers for maximum audience appeal.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA