Mattel eyes advertisers with Web design

11/23/2010 | ClickZ

Mattel Digital Network is reaping the benefits after redesigning its websites in cooperation with digital ad agency Huge. The bottom-up approach allowed Mattel to make its sites including HotWheels.com and Barbie.com more advertiser-friendly. The agency's monetization division configures customers' back-end Web design to allow better integration with advertisers for maximum audience appeal.

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