Mattel eyes advertisers with Web design

11/23/2010 | ClickZ

Mattel Digital Network is reaping the benefits after redesigning its websites in cooperation with digital ad agency Huge. The bottom-up approach allowed Mattel to make its sites including and more advertiser-friendly. The agency's monetization division configures customers' back-end Web design to allow better integration with advertisers for maximum audience appeal.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY