Target and Kohl's both have more than 6 million Facebook fans, but Target is engaging with a lot more of its fanbase this season. Looking at the "talking about this" metric, Target has engaged 665,000 fans since Sunday, compared with Kohl's 93,000. Target's link to a Black Friday circular garnered more attention than Kohl's discount offer. "One probably can assume that both have targeted the site's users with paid promotions in the last few days," writes Christopher Heine.
Published in Brief: