Why location-based apps are best for luxury brands

11/23/2011 | Luxury Daily

Purveyors of luxury items who want to engage potential customers online or through mobile applications will benefit the most from location-based campaigns that drive users toward in-store purchases, marketing experts say. Brands such as Kiehl's, Nordstrom and automakers BMW and Audi are among those using geographic marketing to bring customers to retail outlets, where most luxury purchases take place.

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