3 steps to transform your business model

11/24/2008 | Harvard Business Review

Apple's phenomenal music innovation wasn't the iPod. It was the business model it developed to sell it. Nearly all chief executive officers surveyed acknowledge they need to modernize their business models, yet only 10% of innovation investment at global companies is directed that way. Why? This paper says it's because few companies understand how models are developed or know how to analyze their existing model.

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