Downturn likely to result in fewer display ads

11/24/2008 | Mediaweek

As marketers demand greater ROI from their online investments, the display ad, which lacks a reliable metric to prove its worth, reportedly could become a rarity in the segment. "There is still a school of thought that it is a low-impact ad environment," said eMarketer analyst David Hallerman. "With money tightening, people say, 'How effective is it?'"

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL