Nearly 90% of Hulu users opt to watch pre-roll ads

11/24/2008 | TVWeek.com

Video site Hulu and media executives see potential in the success of its long-form ad opt-in feature, for which research shows 88% of users are choosing to screen a two-minute spot before a show, in order to not have to watch ads during a program. "The opt-in rate is proving this is something people want," said Hulu spokeswoman Christina Lee.

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