8 myths about sustainable businesses

11/24/2009 | GreenBiz.com

Rumors about the difficulties businesses face in becoming more sustainable are persistent, even though they're not grounded in reality, writes Vijay Kanal. Some business worry that adopting more sustainable practices will be expensive or require a large staff, Kanal notes, while others fear they'll face accusations of greenwashing or other criticism from environmentalists. Kanal explains why these ideas are flawed, pointing to companies, such as Clorox and Coca-Cola, that are benefiting from their green policies.

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