Boutique brands expected to expand on style, affordability

11/24/2009 | Bloomberg

Major hotel chains, including Starwood Hotels & Resorts Worldwide and InterContinental Hotels Group, have been introducing boutique brands in order to offer fashionable standards but better compete in a budget-minded travel climate. The boutique hotels offer unique experiences and trendy public spaces, and more are on the way, with Starwood's Aloft brand, for instance, expected to expand into urban markets in 2010.

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