How Coke plans to supersize its Chinese operations

11/24/2009 | Financial Times (tiered subscription model)

Coca-Cola is targeting the burgeoning Chinese middle class as part of a plan to double global revenue in the next decade. The company will double its bottling plants in China and distribute six times as many Coke-branded coolers to restaurants and retailers in an attempt to corner a disproportionate share of the Chinese soft-drink market, which is expected to triple in size by 2020. "We are going to grow ahead of the rate of the industry," said Doug Jackson, president of the company's China business unit.

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