Not all innovation happens in a laboratory

11/24/2009 | Harvard Business Review online

Too often, managers assume that innovation is technological, writes Mark W. Johnson -- but in fact, some of the brightest ideas are actually about new ways of doing business. That's just as well, Johnson adds: with Western markets atrophying, existing companies will need innovative business models, not just new technologies, if they're to tap into burgeoning developing-world markets.

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