Reckitt Benckiser retains Havas, Publicis for media buying

11/24/2009 | Advertising Age (tiered subscription model)

Reckitt Benckiser has consolidated all media planning and buying for its 17 leading brands -- accounting for $1.3 billion in digital and traditional media globally -- with Havas and Publicis. Havas' MPG had managed the account in the U.S., and Publicis' ZenithOptimedia had been part of the global account team.

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