Sprint closes Virgin deal in big bet on prepaid

11/24/2009 | Wall Street Journal, The

Sprint Nextel is expected to close today on its Virgin Mobile USA acquisition as the wireless carrier moves more of its chips into the prepaid-market segment, a move industry observers say carries high risks with its potential rewards. Analysts note that the prepaid market has grown increasingly contentious and that Sprint will have to juggle the various identities of its growing list of brands in the minds of consumers.

View Full Article in:

Wall Street Journal, The

Published in Brief: